That People Can Speak With
Precise Performance Marketing in Audio
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Q: What can be monetized with interactive voice ads?
A: Any online device, media, service or game that has a speaker and a microphone
Voice-Activated Ads Are Best Suited for:
Media, services and games with on-the-go, multitasking or in-car consumption
Music and podcasts, casual games, navigators, fitness trackers, mobile commerce
Radio, Podcasts, News. We provide only one-way audio ads due to current platforms policy.
Other Hands-Free Products and Screenless Devices
IoT devices, wearables, digital signage
Why Voice Ads
Voice is a natural way for people to communicate and the most convenient way to interact with devices too. Especially in our on-the-go mobile and ever-connected society
The audio ad format does not compete with other advertising formats since it does not compete for screen real estate. You continue to earn revenues with existing ad formats while building a new incremental monetization channel for your publishing with higher CPM interactive voice ads.
Advertisements with voice response are at once familiar and uniquely engaging. Conversational engagement makes voice ads personal and useful in ways that were previously not possible. Driving better engagement and reducing annoyance to users while each interaction provides measurable and actionable data to the publisher
Voice-activated ads are the only way for publishers to be present and monetize across the new generation of screen-less and hands-free devices. As customers rapidly adopt voice command to instruct their devices, so advertisers need to follow their attention and integrate with these platforms in a natural way.
The Voice Era
Is Already Here
Instreamatic.ai, Alfa-Bank and OMD have launched a unique advertising campaign utilizing voice response capabilities in Russia. Instreamatic.ai also has announced that Gazprom-Media Radio, one of Russia's largest radio groups, has started testing voice-activated advertising across all of company's radio mobile apps.
The 2018 SXSW Accelerator Pitch Event has selected 50 startups in 10 categories to show off their skills on March 10 and 11. Winners in each category will be honored at the Accelerator Award Ceremony at 7 pm Sunday, March 11 at the Hilton Austin. The SXSW Accelerator Pitch Event takes place within the Startup & Tech Sectors track of programming.
Tushinskiy—who shared an “An Open Letter To The Industry” with Inside Radio in March—now breaks down just how the technology works for both advertisers and consumers, and how radio stations can get with the program. He also shares with Inside Radio readers an exclusive announcement about a “coming soon” service right up radio’s alley. An edited transcript follows.
Voicebot Podcast Episode covering Instreamatic platform for voice-activated advertising. The company today delivers audio ads that consumers can interact with by voice on mobile and hopes to do the same on smart speakers when the voice assistant platforms update their advertising policies.
Stas Tushinskiy, CEO of the voice advertising company Instreamatic walks us through this example. Imagine you’re listening to digital radio. Your song ends. A promotion plays.“Hey, there is a new iPhone on the market. It’s got 128 gigs and a 4.8 inch display. Are you interested in learning more?” Then–and this part is revolutionary–you can respond. “No, I’m happy with the iPhone I just got,” which would lead the platform to know that they shouldn’t be serving you up iPhone ads, at least for the time being.
Online advertising is about to change forever...
Is Google aware that Voice First devices will break the pay-per-click business model? This question was originally answered on Quora by Brian Roemmele.
Instreamatic.ai provides an AI-powered platform and an ad exchange for voice-activated advertisements on mobile platforms.
Instreamatic: Leading edge technology in Digital Audio Advertising since 2014