That People Can Speak With
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Q: What can be monetized with interactive voice ads?
A: Any online device, media, service or game that has a speaker and a microphone
Voice-Activated Ads Are Best Suited for:
Media, services and games with on-the-go, multitasking or in-car consumption
Music and podcasts, casual games, navigators, fitness trackers, mobile commerce
Voice-First Platforms Publishing
Radio apps, Podcasts, News
Other Hands-Free Products and Screenless Devices
IoT devices, wearables, digital signage
Why Voice Ads
Voice is a natural way for people to communicate and the most convenient way to interact with devices too. Especially in our on-the-go mobile and ever-connected society
The audio ad format does not compete with other advertising formats since it does not compete for screen real estate. You continue to earn revenues with existing ad formats while building a new incremental monetization channel for your publishing with higher CPM interactive voice ads.
Advertisements with voice response are at once familiar and uniquely engaging. Conversational engagement makes voice ads personal and useful in ways that were previously not possible. Driving better engagement and reducing annoyance to users while each interaction provides measurable and actionable data to the publisher
Voice-activated ads are the only way for publishers to be present and monetize across the new generation of screen-less and hands-free devices. As customers rapidly adopt voice command to instruct their devices, so advertisers need to follow their attention and integrate with these platforms in a natural way.
The Voice Era Is Already Here
When I search for a movie time on my phone or computer, I am presented with ads (for example, from Google AdWords). When I ask Alexa, no such ads exist. Yet.The growing proliferation of voice-enable
Last week Voice Labs released a Voice Report on the current state of the voice computing industry. The main theme of the document is the tremendous growth in the proliferation of voice computing devices (mostly Amazon Echos) over the past year or so and the sheer number of skills created to date. However, the media […]
Online advertising is about to change forever...
Is Google aware that Voice First devices will break the pay-per-click business model? This question was originally answered on Quora by Brian Roemmele.